Responsible Drinking

RESPONSIBLE DRINKING POLICY

Egan's Ready to Drink Ltd enjoyegans.com Last updated: May 29, 2026

1. Our Commitment

At Egan's Ready to Drink Ltd, we are passionate about crafting quality ready-to-drink beverages and equally committed to promoting their responsible enjoyment. We believe alcohol can be part of a balanced lifestyle when consumed responsibly and in moderation by adults of legal drinking age.

This policy sets out our approach to the marketing, sale, and promotion of our products, and offers guidance and resources to help consumers make informed choices about alcohol.

2. Legal Drinking Age

It is illegal to sell or supply alcohol to anyone under the age of 21 in the United States. We strictly follow this law and expect our retailers, distributors, and customers to do the same.

Our website, enjoyegans.com, is intended only for people of legal drinking age. By entering the site, you confirm that you are 21 or older, and we may use age-verification measures to restrict access where appropriate. We do not market or sell our products to anyone under 21, and we take all reasonable steps to ensure our products and communications are not directed at minors.

3. Responsible Marketing

We comply with all applicable federal and state laws governing alcohol advertising, including regulations administered by the Alcohol and Tobacco Tax and Trade Bureau (TTB), and we follow recognized industry advertising standards such as the Beer Institute, Wine Institute, and Distilled Spirits Council (DISCUS) codes. In particular, our marketing will:

  • Not be directed at, or have particular appeal to, people under 21, and be placed only where the audience is predominantly of legal drinking age.
  • Not suggest that alcohol contributes to social, sexual, athletic, or professional success.
  • Not associate alcohol with driving or operating machinery.
  • Not encourage excessive, rapid, or irresponsible consumption.
  • Not portray abstinence or moderation negatively.
  • Not make unsubstantiated health, therapeutic, or nutritional claims.
  • Always include responsible-drinking messaging where required.

4. Know Your Limits

In the United States, one standard drink contains about 14 grams (0.6 fl oz) of pure alcohol. That's roughly the amount in 12 oz of regular beer (5% ABV), 5 oz of table wine (12% ABV), or 1.5 oz of distilled spirits (40% ABV). Always check the label on our products to see how many standard drinks each container holds.

The 2025–2030 Dietary Guidelines for Americans advise adults to limit alcohol, noting that less is better for overall health. If you choose to drink, do so in moderation. (Earlier federal guidance recommended no more than one drink per day for women and two per day for men — limits many health organizations still reference.)

It also helps to recognize higher-risk patterns. The National Institute on Alcohol Abuse and Alcoholism (NIAAA) defines binge drinking as about four or more drinks for women, or five or more for men, within roughly two hours. Drinking at this level significantly increases health and safety risks.

5. When Not to Drink

Sometimes the safest choice is not to drink at all. Avoid alcohol if you are:

  • Under the legal drinking age.
  • Pregnant, trying to become pregnant, or breastfeeding.
  • Planning to drive, operate machinery, or do anything requiring full concentration or coordination.
  • Taking medication that may interact with alcohol — check with your pharmacist or doctor.
  • Managing a medical condition affected by alcohol.
  • Recovering from alcohol dependence or in a treatment program.

6. Never Drink and Drive

Never drink and drive. In most states the legal limit is a blood alcohol concentration (BAC) of 0.08% (0.05% in Utah). Lower limits apply to commercial drivers (0.04%), and zero-tolerance laws apply to drivers under 21. Even small amounts of alcohol can impair judgment and reaction time.

If you plan to drink, plan ahead: line up a designated driver, use public transit or a rideshare, or stay overnight. Before driving, zero alcohol is always the safest choice.

7. Tips for Drinking Responsibly

  • Eat before and while drinking — food slows alcohol absorption.
  • Pace yourself and alternate alcoholic drinks with water.
  • Know the alcohol content of what you're drinking and keep track of how many standard drinks you've had.
  • Avoid drinking games and rounds that push rapid consumption.
  • Never leave your drink unattended, and don't accept drinks from people you don't know or trust.
  • Look out for friends and family, and never let someone drink and drive.
  • Take regular alcohol-free days to let your body recover.

8. Help and Support

Alcohol can have serious short- and long-term effects on physical and mental health. If you're concerned about your own drinking or someone else's, help is available.

  • SAMHSA National Helpline — free, confidential, 24/7 treatment referral and information, in English and Spanish. Call 1-800-662-HELP (4357), or visit findtreatment.gov.
  • NIAAA — Rethinking Drinking — tools and information to assess your drinking and make changes. Visit rethinkingdrinking.niaaa.nih.gov.
  • Responsibility.org — resources on responsible consumption and ending drunk driving and underage drinking. Visit responsibility.org.
  • Alcoholics Anonymous — support for people who want to stop drinking. Visit aa.org.
  • Al‑Anon Family Groups — support for the families and friends of problem drinkers. Visit al-anon.org.

If you or someone else is in immediate danger, call 911.

9. Our Responsibility

We are committed to:

  • Clearly labeling our products with alcohol content, standard-drink information, and any required health warnings.
  • Including responsible-drinking messaging on our packaging, website, and marketing.
  • Training our staff and partners to understand and promote responsible drinking.
  • Working with retailers and distributors who share our commitment to responsible retailing.
  • Supporting industry initiatives that promote responsible consumption.
  • Regularly reviewing our practices against the best standards in the industry.

If you have concerns about how our products are marketed, sold, or promoted — or if you believe they are being supplied to anyone under 21 — please tell us at hello@enjoyegans.com. We take all such concerns seriously and investigate them promptly.

10. Final Word

Our products are made to be enjoyed — shared with friends, savored at celebrations, and paired with good food and good company. Please always enjoy them responsibly, look out for those around you, and never put yourself or others at risk.

Enjoy Egan's. Enjoy responsibly.

For more information and support, call the SAMHSA National Helpline at 1-800-662-HELP (4357).